Alternative Medicine

Nature’s Vision Formally Warned For Claims

“Herbal” supplements distributor Nature’s Vision has, apparently, scrubbed its website of allegedly bogus medical claims after being told to do so by the U.S. Food and Drug Administration.

From the official warning letter to Nature’s Vision, and its owner, Kim Burco, we learn that last fall the company was the target of multiple visits by FDA inspectors. Those agents found what they characterized as “serious violations” of the Federal Food, Drug, and Cosmetic Act. Many of those alleged violations had to do with how Nature’s Vision dealt with quality control but a few products, and their marketing, caught inspectors’ attention.

The company’s Cinnamon Extract supplement, for example, was marketed at one point with the non-allowed claim, “”Nature’s Vision customers are consistently using the product as a result of many studies and reports on the positive results for type 2 diabetes sufferers,” as seen in this archived screengrab:

FDA tells Nature's Vision in an official warning letter that it cannot use the line

A 2015 screengrab of Nature’s Vision Cinnamon Extract supplement, which was called out by FDA inspectors in a formal warning letter.

Also mentioned specifically was the firm’s Alpha Lipoic Acid supplement which was touted as an antioxidant “to protect cells from the oxidation which is a natural component of aging and disease”:

Nature’s Vision no longer calls its Alpha Lipoic Acid an antioxidant.

Nature’s Vision once claimed that its Alpha Lipoic Acid supplement protected your body’s cells. The claim is now removed.

The company’s Elderberry Ultimate Immune Response product was marketed for use with children’s cold; its Party Recovery product was promoted for pain relief.

The FDA, as you would expect, deemed each product an illegal “new drug” because none has been proven safe or effective for any of those medical conditions.  The cinnamon supplement, in particular, got the FDA’s dander up because it was marketed for use with diabetes. Diabetes, says the agency, is a condition the average person cannot accurately self-diagnose or safely and accurately self-treat with over-the-counter medications.

As it always does in cases like this one, the FDA gave Nature’s Vision 15 business days to address these and the other alleged violations. I am, of course, not privy to anything that Nature’s Vision is doing in respect to its quality control practices but I can tell you that as of my visit to the firm’s website this morning, I found none of the non-allowed claims the FDA listed in its warning letter.

Nature’s Vision does not appear to have commented publicly on the matter. It does not maintain a blog that I could find and its official Facebook page has not been updated since late April.


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